Tommy Hilfiger is launching a fragrant duo named Loud for young women and men. Both perfumes of the duo are supposed to be real rock 'n' roll fragrances inspired by music for the same public that buys Hilfiger denim. Perfumers of the house of Givaudan, Aurelien Guichard and Yann Vasnier created both new editions of central notes of rose and patchouli.
Loud for Her incorporates litchi and rose in a top and patchouli in a base. Since the main theme is music, Chad Lavigne designed two flacons in shape of music records. Edition for women is coloured in pink, while men's version is transparent black, with silver stoppers resembling stereo knobs.